Results

We have done successful campaigns for different sectors such as Tourist Boards and Associations, Resort Vacation and Tour Companies, Carriers, Cruise Lines and Car Rental Companies, Travel Agencies, Travel Websites, Travel Insurance Companies, and Travel Writing Companies. You can learn more about how we, at TTC, have helped create that excellence, by reading the success stories below…

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Tourist Board & Associations

Florida Keys and Key West CVB

Travel Team Consulting (TTC) team members developed global brand positioning strategies along with targeted marketing programs for the United States, Canada, Europe and Asia. The group also managed GSAs in the UK and Germany. TTC directed the CVB’s advertising agency regarding strategy, media plan, collateral design and creative execution including the award winning “Just Let Go” campaign. Hotel occupancy rates increased from 82% to 93% during the four-year period and the average room rate increased by 12.5%.
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Resorts, Vacations And Tour Companies

Couples Resorts

Couples Resorts contracted Travel Team Consulting in the capacity of Director of Marketing. The group worked with the president and resort group owners to reposition the brand as a leader in the upscale all-inclusive category.

TTC positioned Couples Resorts as a smart, sophisticated and refined vacation brand via an integrated campaign with the core platform of “Couples Resorts: The All-Inclusive Refined, Re-defined”.

Creative elements included:

  • Lifestyle- focused collateral materials
  • Image-oriented consumer print ads
  • Network specific :30 and :60 television spots
  • Radio remote promotions
  • Web-site design and navigation
  • Travel trade CD-ROM marketing kit
  • Consumer DVD presentation
  • Loyalty and e-marketing communications

TTC expanded the target audience for Couples Resorts, and the entire all- inclusive vacation category, by appealing to trend-oriented lifestyle segments while continuing to connect with Couples’ loyal guests. Strategy included placement of Couples Resorts ads in new media such as InStyle Magazine and BBC America, along with outdoor advertising in NYC and high profile event sponsorships.

TTC expanded Couples Resorts advertising budget and reach through marketing promotions and strategic alliances with selected media partners, auto brands and fashion retailers targeting similar lifestyle segments. Current partners include Discovery Communications and the Perry Ellis Portfolio.
Key Results for 2003/04:
12% increase in revenue yield and 10% increase in year-over-year average occupancy levels.
17.5% surge in advance bookings as of Q1 2004.
Market share increase from 4.62% to 5.30% of visitor arrivals to Jamaica from North America.
$3.2 Million in public relations value for calendar year 2003.

Wyndham International, Inc.

Wyndham charged TTC with responsibilities for company market development, marketing management and sales for offshore division that included hotels/resorts in Jamaica, Barbados, St. Lucia, Bahamas, Bermuda and St. Thomas. TTC also managed sales offices in London, Tokyo; and the group sales office in New York and corporate tour sales staff. The consulting group maintained a close working relationship with tour operators and wholesalers, island stateside and international government tourist boards and their representatives; and airlines serving the region and political leaders in each country. Subsequent to the TTC engagement, Wyndham continues to keep a high profile with industry trade publications, domestic and abroad.

South Seas Resort Company/SSRC

Travel Team members helped South Seas Resort Company (SSRC) brand and centralize sales for eight independently operated resort hotels. The group centralized tour and travel sales, established reservations (vacation planning center) with direct mail and fulfillment capability and brought in high tech reservation equipment that communicated directly with the hotels. These developments opened up the hotels communications with tour operators/wholesalers in the U.S./Canada and around the world. TTC then established representation and a reservations office in London; oversaw and gave direction to sales staff at the hotels and promoted or hired and managed corporate travel agent and group sales staff.
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Carriers, Cruise Lines & Car Rental Agencies

British Airways

TTC developed British Airway’s initial online strategy to balance direct selling via their own website with sales via other online portals. TTC devised strategies to change existing customers’ behavior to move them from higher cost traditional channels to more cost effective online outlets.

Royal Caribbean International

Travel Team members introduced Voyager of the Seas, world’s largest cruise ship, for Royal Caribbean International. The launch included national consumer print campaign, travel trade intro campaign, CD-ROM virtual tour, dedicated website, virtual touring attraction, award-winning NBC television special, out of home campaign, radio promotion with sweepstakes, and tactical newspaper campaign. TTC executed Royal Caribbean International’s brand positioning and integrated the “Lust for Life” campaign, including production of 60- and 30-second television spots, national television media plan, consumer print campaign, Internet content, collateral systems, tactical advertising and trade marketing initiative. In DRI research, the campaign tested well above norms for propensity to influence purchase behavior.

Delta Airlines

TTC assisted Delta with management of reservations, air cargo sales, and group sales (incentive and corporate group). The group also managed field marketing and sales, international market development to include air consolidation, vacations package development, international traveler customer loyalty programs (corporate and leisure), international tourist board relations; and managed company travel agency sales department. During the engagement, TTC encouraged Delta to maintain a high profile and hold positions in trade organization dealing with travel agents, corporate traffic departments and group planners.

Avis Rent A Car

Avis commissioned TTC to create and execute leisure marketing programs targeting the travel trade and consumers in U.S., Canada, Caribbean, Europe, Asia, Middle East and Latin America. TTC established marketing partnerships with airlines, cruise lines, resorts and CVBs. The group also developed tactical print advertising, brand communications, consumer loyalty programs and direct marketing initiatives. In addition, TTC managed an eight-member sales/marketing team and exceeded revenue goals by more than 100%.

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Travel Agencies, Websites, Insurance And Related Services

Travel Guard International
During this engagement, TTC functioned as a business development consultant, creating custom travel insurance programs for Caribbean tour operators, cruise lines, destinations and resort groups.

Room Results

TTC developed Internet Revenue Management to help lodging companies (hotels, condominiums, villas and rental home) maximize their relationships with third party sellers. By providing a real-time team of professionals to manage their website positioning, rates, inventory, promotional opportunities and to watchdog competitive Internet activities, TTC helped Room Results’ suppliers take control of their inventory, revenue and time, moving from negligible ecommerce business to 60 percent of sales being generated via Internet.

IGT

For IGT, Travel Team Consulting recommended a solution that allowed travel suppliers to feed content, availability and pricing to a central data depository (CDD). The solution also accommodated distributors of IGT-owned travel inventory by feeding them updated inventory from the CDD. Additionally, IGT requested accounting functionality and pricing flexibility.

The Travel Team Consulting group worked on this effort as a six month project. The project required a full marketplace evaluation, recommendation, and negotiation with the chosen solution provider, implementation and staff training.

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